Hello! I'm Ace. I have a bachelor degree in media design and am about to embark on my journey towards my masters degree. My specialty is UX design & the interactive web. I love analytic research and solving problems that clients want answered. I strive to deliver the best user centered design through my work. I am experienced with team culture & producing a team with break-through concepts. My previous work involved designing for the world’s best rugby team “The Allblacks", and a company that helps tourists discover new places around the world “" which is backed by industry leaders from Google, Facebook, eBay, Twitter, Wotif and NineMSN who within a year of launching, has grown to over 50,000 users. I am passionate about music, and have used my songwriting for designer empathy, comparing my music with stories to radio with pictures which led my team to win the best music video (2001) on National TV working alongside LOTR’s film crew. My goal is for the end products to be simple, understandable and visually attractive. Always aspiring to think over designer solutions and look for the best one. My approach to design is to provoke talk and stimulate the senses. My motivation comes from simply, making people happy. In my spare time I enjoy a round of golf.

"The people who are crazy enough to think they can change the world are the ones who do" .. Steve Jobs

My Role

I have a winning formula that does away with conventional research methods it makes the process effortless. When there is uncertainty to manage agile, fast paced & complex environments my approach will save time & money. When you benefit from an improved & better way of doing things, you usually stand out in a crowd. Do yourself a favour and have fresh ideas delivered to your door. Connect with your audience and engage your users!


2018 - 2019

Redefining the Allblacks   .. more
At first, this project was designated for overseas designers. However, the challenge fell on my team to capture the culture that created the Allblacks. Sports teams & business models from around the world adopt their ideas & celebrate the 'haka' emulated by so many people. While embarking on this journey we discovered it was essential to understand how mana & legacy shaped the Allblacks on & off the field. The Maori 'whakapapa' and community work are important values that make the Allblacks one of the most dominant teams in all of sport. They pride themselves as world leaders, rolemodels advocating for team unity and wearing the black jersey that has rich history. My team devised concepts that would not offend 'iwi', being mindful on what truly represents All-Black culture. In my role I produced & managed our team to ensure we were on target with our ideas, ready to present to stakeholders. We exceeded expectations which resulted in the organisation adopting our concepts for the entrance to a new museum "Manakitanga".



UX DESIGN © 2016

Whistlebox is a mobile app that can help manage stress in difficult situations especially with 'road rage'. Dealing with your temper head on is no easy feat and it feels so much of an effort to tame the beast from within. So I've designed an App that will become a new solution to an old problem .. more

Drivers who get behind the wheel of a vehicle, become vulnerable to certain levels of pain. I believe this project will address some issues and provide a solution that can manage stress in ANY environment. Therefore, I propose to design a mobile application called ‘whistlebox’ to help users stay in control of their emotions.




Discover the best places in the world .. more is a new social network, which helps users find great places nearby, which their friends have recommended. Posse is backed by industry leaders from Google, Facebook, eBay, Twitter, Wotif and NineMSN and within under a year of launching, has grown to over 50,000 users. My role was to survey important product feedback, communicated fresh concepts and innovative ideas which have assisted marketing Posse to a community of new users both online and offline, within Auckland. I also contributed a blog ‘A Musician’s Guide to Auckland’, which featured on Posse's website.


Lets Work Together

Ace Lio |