What I Do

Across the years my experience in the UX landscape has enabled me to increase and advance my skillsets with vested interest in establishing and maintaining good relationships with my clientele. I have a master’s degree in IT, specialising in UX research & design. I am 100% solution orientated with a UX lens for design and service delivery. I have the ability to establish best practices that drive human experiences in the form of experience design, interactive design, service design and agile design. My job is to understand the whole story to provide the customer with what they want to the point where they recognised it was something they have always wanted. This includes their business goals, technical constraints, and research reinforced with empathy for end-users using a product or service.

My Experience

I am a passionate UX unicorn, simply put I have skills ranging from senior management, UX research & design, and front-end development. I was the Director of UX at Creative Software, a SaaS company that delivered the B2B model delivering software for start-up and commerical businesses. I have organised and facilitated UX workshops for stakeholders to help build their applications utilising design frameworks and design systems. I started my career from the bottom up which made me understand the needs of my team and customers to better suit them. I am naturally inquisitive, able to ask questions for clarification to go to the root of the issues to solve more problems. Recently, I designed a new UX design framework called “Whistlebox Design Framework” (WDF) which outperformed the world’s two most popular design frameworks called ‘Lean UX’ and Google's 'Design Sprint”. On my master’s thesis concerning research methodology, we discovered that WDF significantly improved outcomes for us and our customers. The new framework enhanced our design thinking process reducing time and resources by 50%.

Front End

Mob: (+64) 21 023 59697